MP11 Marketing Consumers Goods

                                                 Marketing Consumer Goods


     

·        4 Types of consumer products including detailed info about each

    1)CONVENIENCE PRODUCTS(BUY FREQUENTLY AND IMMEDIATELY)

•   Low priced
•   Many pruchase locations

2)SHOPPING PRODUCTS(BUY LESS PREQUENTLY)

• Gather product information.
• Fewer purchase locations.

3)SPECIALTY PRODUCTS(SPECIAL PURCHASE EFFORTS)

• Unique characteristics
• Brand identification

4)UNSOUGHT PRODUCTS(NEW INNOVATIONS)

• Products consumers don't want to think about
• Require much advertising and personal selling

·        Clear examples for each type

Convenience products, examples: Staple goods, Impulse goods, Emergency goods.

Shopping products,examples: Suitability&quality, price&style.

Speciality products, examples: Luxury goods.

Unsought products, exampels: Life insurance.

·        Graphics for each type

 Shopping products

UNSOUGHT PRODUCTS

SPECIALTY PRODUCTS

 

CONVENIENCE PRODUCTS