2012年5月31日星期四

MP11 Marketing Consumers Goods

                                                 Marketing Consumer Goods


     
·        4 Types of consumer products including detailed info about each

    1)CONVENIENCE PRODUCTS(BUY FREQUENTLY AND IMMEDIATELY)
  •   Low priced
  •   Many pruchase locations
2)SHOPPING PRODUCTS(BUY LESS PREQUENTLY)
  • Gather product information.
  • Fewer purchase locations.
3)SPECIALTY PRODUCTS(SPECIAL PURCHASE EFFORTS)
  • Unique characteristics
  • Brand identification
4)UNSOUGHT PRODUCTS(NEW INNOVATIONS)
  • Products consumers don't want to think about
  • Require much advertising and personal selling
·        Clear examples for each type

Convenience products, examples: Staple goods, Impulse goods, Emergency goods.
Shopping products,examples: Suitability&quality, price&style.
Speciality products, examples: Luxury goods.
Unsought products, exampels: Life insurance.

·        Graphics for each type

 Shopping products

UNSOUGHT PRODUCTS


SPECIALTY PRODUCTS


 


CONVENIENCE PRODUCTS

1 条评论:

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