Marketing Services
· Definition of service
Service: clients are paying for expertise,experience,advice,skills,knowledge and the benefits they bring. The benefits may last but the service itself is of limited duration.
· Characteristics of service
-Intangible:lack of physical substance
-Inseparability: cannot be separated from its provider. Does not exist until used. Production at the same time as delivery.
-Heterogeneity:variability is inevitable becaurse each service is unique. This means that it harder to maintain quality than in manufacturing.
-Perishability: cannot be stored.
-Inability to own:no transfer of property.
· Limitations of services
The service process is the process of customers with the service providers have extensive contacts with the quality of service performance depends not only on the quality of the service provider, is also closely related to customer behavior.
The Quality control, just as difficult as tangible products of uniform quality standards, shortcomings and deficiencies difficult to detect and improve.
Service companies can not only through traditional channels of logistics products transported from the factory to the customer, but must rely on a combination of communication channels to service delivery to customers .
The service is difficult to store and temporal characteristics of service marketing need to pay special attention to the timeliness of service delivery and create follow-up customer satisfaction to improve service quality.
The Quality control, just as difficult as tangible products of uniform quality standards, shortcomings and deficiencies difficult to detect and improve.
Service companies can not only through traditional channels of logistics products transported from the factory to the customer, but must rely on a combination of communication channels to service delivery to customers .
The service is difficult to store and temporal characteristics of service marketing need to pay special attention to the timeliness of service delivery and create follow-up customer satisfaction to improve service quality.
· Give a brief description of a legitimate service you are capable of offering and who your market would be (100+ words)*
For most services are intangible, connected to nature, variability and the timing of the four basic characteristics. Intangibility is the purchaser through the visual, hear, smell, taste, touch directly perceived service; of connectivity is in the process of service consumers and producers must be directly linked to service of process of production and consumption processes can not be separated; variability refers to the composition and its quality level of services is constantly changing, it is difficult to define in a uniform; timeliness refers to services can not be like the tangible consumer goods as store and carry.
For me, to built a standard and legal marketing services, not only need a good manager, also need to realize what public need. A good service staff need good quality and eloquence. For the company and product features to cultivate employees. And often confirm the gap of the quality of the service, analysis customer complaints and behavior. More to keep old customers.
Good service can bring more profits and reputation for company.So, we need to do the best!
